Taglines
Take one dose of Dr. Oz: one hour a day, five days a week.
Get to the heart of every health matter.
Get to the heart of your health matter.
Get to the heart of the matter.
Empower your mind. Open your heart.
Dr. Oz. An hour a day keeps the sickness away.
You won’t want to keep this doctor away.
Why go to the doctor…when the doctor comes to you?
An hour of TV a day has never been so healthy!
Watching TV has never been so good for you!
Medicine has never been this good!
[Take] One step closer to a healthier YOU!
[Health talk] Straight from the doctor’s mouth.
One thing will never be the same again. YOU!
We’re off to see the doctor…the wonderful doctor named OZ!
Just ask the medical wizard. Dr. Oz.
Just ask the health wizard
The wizard of health. Dr. Oz.
Follow the ‘healthy-quick’ road
Take it to heart
If you have health, you have everything. This doctor is about to give you everything.
You have everything if you have health. This doctor is about to give you everything.
From his heart to yours
A heart to heart show
He’s all about YOU
He’s into YOU
The road to health begins with Oz
A Daily Dose of Doctor Oz
One dOZe is all you need
Your Daily dOZe of Doctor
A show with heart
He will open your heart
Open your eyes. Open your mind. Open your heart.
Concepts for TV Promos
#1
The setting is in a pharmacy. There is a long line of people waiting for what seems to be their prescription in a pharmacy. A conversation starts with one person commenting to another how long the lines are and another person comments back that they just need to get their one prescription for a certain ailment. Viewer is led to believe the customers want to quickly pick up prescription medicine from a pharmacy, but when the customer gets to the front of the line, he describes his ailment/health concern, and instead of a random pharmacy worker, it’s Dr. Oz with an answer. Promo ends with the tagline and show logo. “The Dr. Oz Show. Weeknights at 4”
#2
Prescription bottle logo animation. Bottle with label is seen, (like billboard concept from print idea below). Bottle shakes, cap is unscrewed, pills spill out onto a surface. One of the pills gets focused on. On the pill
-is engraved the show logo, Dr. Oz’s picture, and Weekdays at 4pm.
-or Dr. Oz giving a health tip
-or one of his health tips written in graphics.
Promo ends with the tagline and show logo. “The Dr. Oz Show. Weeknights at 4”
#3
Wizard of Oz spoof. Mother and her three sons. Each son has an ailment; one has an ailment of the head/brain/mind like a headache. One has an ailment of the heart/chest, like maybe asthma, the other has an ailment of the body/muscles/physical, or scared of something physical like a sport. Mother: “We’re off to see the doctor, the wonderful doctor named Oz”. They go for a visit to Dr. Oz. Dr. Oz gives them the answers to their ailments.
Promo ends with the tagline and show logo. “The Dr. Oz Show. Weeknights at 4”
#4
C’Oz and Effect (Cause and Effect) Series of promos. – A person is doing something (the cause/C’Oz). Dr. Oz comes onscreen to explain what happens if this person continues to do this (the effect). The cause/C’Oz could be good or bad things, like C’Oz: smoking/Effect: aging. Or C’Oz: healthy food/Effect: strong heart, shown with graphics.
Promo ends with the tagline and show logo. “The Dr. Oz Show. Weeknights at 4”
#5
“Dr. Oz says P’Oz (Pause)” Series of promos. – A person is about to do something bad, like eating certain kinds of bad foods. Dr. Oz comes on screen and says, “PAUSE! (or P’Oz!). Then he says something like, “Instead of these foods, eat these foods…” Another possible situation is someone feeling chest discomfort. They complain about symptoms. Dr. Oz comes on screen and says, “PAUSE! (or P’Oz!). Then he says something like, “Symptoms such as these are not something that should be ignored. Some people can experience a mild heart attack and not even know it,” (he has a health tip explaining this).
Promo ends with the tagline and show logo. “The Dr. Oz Show. Weeknights at 4”